CAMBRIDGE, Mass.--(BUSINESS WIRE)--March 8, 2004--As Google moves toward its anticipated IPO, there are limits to the company's future success. According to a new Forrester Research, Inc. (Nasdaq: FORR) report, Google's dominance will be diluted as Microsoft and Yahoo! gain strength in the search industry.
"Google has seen tremendous growth, in terms of consumer use and paid search ad revenues. And, although it continues to be the most innovative search company out there," says Forrester Research Principal Analyst, Charlene Li, "Google can't be everything to everyone." form Business Wire