Forrester says total US online advertising and marketing spending will reach $14.7 bln in 2005, a 23% increase over 2004. Online marketing and advertising will represent 8% of total advertising spending in 2010.
Blog 広告と RSS 広告の成長率と市場規模についての Forrester の調査結果です。2010 には広告市場の 8% を占めるとのこと。この予測通りだと、急成長市場です。
■ 64% would advertise in blogs, 57% would place RSS ads (ZD Net)
